Mary Katrantzou: See Now, Buy Now

Brit powerhouse Mary Katrantzou has launched her own version of "see now, wear now", now available on her website and stockists worldwide. Named "November" and "May" for when the merchandise arrives in-store, the mini-collections are aimed to be seasonless and more in-tune with the end consumer. Retail buyers will be purchasing the merchandise before the look book images are released to the public. Consumers first look will be when the designs are on the sales floor, reflecting what individual retailers handpicked. Katrantzou will still show her runway collections during fashion week, but this month marks the beginning of a new calendar adopted by fellow Brit Christopher Bailey of Burberry, and American contemporaries Michael Kors, Rebecca Minkoff and Tom Ford.


November 2016 is a kaleidoscope of primary colors, with a play on necktie motifs and floras in Mary's signature textile manipulation.

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