J. Balvin for Ovadia and Sons S/S17

It was announced Tuesday that international superstar, style iconic, and our favorite men's week mate, J. Balvin, is the face of the Ovadia and Sons Spring 2017 ad campaign.  This comes as no surprise as Balvin sat front row this past February at the brand's Fall 2017 runway show alongside hip-hop artists Young Paris and Fabolous.  Shot in Twentnine Palms by photographer Sean Sullivan, the brand took there line off the streets of NYC and to the California desert, and the results were major.

Jim.

Photos by @_seansullivan, courtesy of Sean Sullivan and Ovadia and Sons.