J. Balvin for Ovadia and Sons S/S17

It was announced Tuesday that international superstar, style iconic, and our favorite men's week mate, J. Balvin, is the face of the Ovadia and Sons Spring 2017 ad campaign.  This comes as no surprise as Balvin sat front row this past February at the brand's Fall 2017 runway show alongside hip-hop artists Young Paris and Fabolous.  Shot in Twentnine Palms by photographer Sean Sullivan, the brand took there line off the streets of NYC and to the California desert, and the results were major.


Photos by @_seansullivan, courtesy of Sean Sullivan and Ovadia and Sons.

FENG CHEN WANG, GENERAL IDEA and CARLOS CAMPOS: Three brands you need to know.

These days fashion brands come and go like cinnamon Pop-Tarts. With the amount of new brands that pop up each year it's become difficult to determine the real talent from the shooting stars. Here are three brands you need to know. 

FENG CHEN WANG: This London based label founded by designer Fengchen Wang in 2015, after graduating from the Royal College of Arts. Wang made her NYFW debut during the Spring/Summer 16' season via the VFiles runway show. Nominated for a LVMH prize in February 2016 Feng Chen Wang has been worn by Rihanna and M.I.A.


GENERAL IDEA: Based in Seoul, South Korea and founded in 2004 by designer Bumsuk Choi, General Idea is a regular during NYFW. Stocked by some of the world's leading online retailers including Farfetch and Lyst, General Idea has caught the attention of celebrities and industry insiders alike.       


CARLOS CAMPOS: Carlos Campos founded his namesake line in 2007. Based in New York Campos was awarded the FGI Rising Star Award in 2009 and was a 2011 CFDA/Vogue Fashion Fund finalist. Campos has quickly become a must see during New York Fashion Week: Men's.