OVADIA & SONS Spring/Summer 2018

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OVADIA & SONS

Spring/Summer 2018

It's familiar territory for a designer to share with us the the inspiration behind their latest work.  For brothers Shimon and Ariel Ovadia of Ovadia & Sons,  each season has been a lesson in the rich urban history that helped shape them and their brand.  For Spring/Summer 2018, the designers set the stage by taking us back to the late nineties when they worked at their father's children's clothing company spending their days loading and unloading pallets on the docks.  A time when LL Cool J was still sporting Kangol buckets hats, rap battles still took place in front of corner bodegas and the streets were buzzing with creative inspiration. 

This season the designers presented a collection that was heavy in knits and outwear. It was a colorful display filled with animal embellishments, relaxed silhouettes, and their signature check board prints.  From shoes to leather motorcycle jackets and a full cashmere overcoat, check-board it told a strong story in itself.  The duo also collaborated on black and white sketch art inspired prints with the Russian collective Interesni Kazki.  The collection had a more optimistic tone than previous collections.  From the lighter color palette to the playful usage of embellishments and prints.  A welcomed new direction for the brand.

 

Photos by BLKLN Clothing and courtesy of Ovadia & Sons.