Ricardo Seco

Spring 2019

For designer Ricardo Seco Spring 2019 started 50 years ago at the Mexico City Olympics. Seco drew his inspiration from the history making Olympic games in a street wise collection re-imagining it’s iconography for 2019. The designer drew reference from the iconic Olympic rings by creating a psychedelic ring print worked into parkas, bombers and shirting and pants. Seco undoubtedly fast forwarded to 2019 showcasing a playful multi-colored home screen print with app like icons for the urban dweller. Continued this season is the designer’s stance on the anti-immirgration legislations being pushed by the current presidential administration. With red, white, and green DACA emblazoned socks and a tee stating: “Immigrants: Empowering the World.” The collection was a continued celebration of Mexican heritage and culture through Seco’s contemporary take on men’s fashion.

Images by Jim Duran.

Death to Tennis Fall/Winter 2018


Death to Tennis

Fall/Winter 2018

For seasons prior, Death to Tennis had been showcased as a streetwear brand known for its clean lines and monochromatic collections.  For Fall 2018 the brand made a  bold re-introduction as a “neo-classical” menswear brand showing a robust collection meant to re-direct the brands image.  The collection was heavy in contemporary utilitarian outerwear and coordinating separates that were a strong hold on the new aesthetic.  Shadowed palm prints brought winter in SOCAL at sunset vibes paired with chambray and denim.  Floral prints were seen extensively through the collection best translated in shirting, outerwear and accessories.   

Photos and Video by Jim Duran.

Abasi Rosborough Fall/Winter 2018




Fall/Winter 2018

Showing for the first time at New York Fashion Week: Men's, new brand on the block, Abasi Rosborough debuted a Fall/Winter collection that was indicative of the times and spoke to the resilience of man.  Designers Abdul Abasi and Greg Rosborough, whom found the line in 2013, have created a brand known for its inspired sportswear, giving meaning and depth of mood to an otherwise superficial runway.  With heavy fabrications and deep layers they took us on a visual journey of where man could go and hinted to where he might have been.

Layering elegant kimono inspired silhouettes under structured outerwear brought a contemporary streetwise attitude to the collection.  Oversized scarves draped heavily around the models head and shoulders in bold colors deeply contrasted the core collection and hinted at a nomadic and somewhat tribal influence.  The mood of the collection was heavy yet inspired.  Intelligent in a way that led you to believe that their man was traveled and experienced but still optimistic about the future.      

Images and Video by Jim Duran.