Designer John Elliot kicked off his Fall 2017 collection to the beat of that old familiar drum. In this case it was a marching band drum corp transporting everyone back to high school on the basketball court finished runway. Sitting front row were Men's Week all-stars Victor Cruz, J Balvin, Colton Haynes, and Fabolous. The drummers got the crowd hyped and team Elliot was about to come strong with their A-game to deliver an impeccable win.
With the elevated production level and celeb influence at his shows, it's clear that Elliot has his sites set on one thing and that's becoming an American sportswear powerhouse. Elliot has already helped to transform how American men view and wear fashion with his stylish and relaxed aesthetic, making him one of the first to thrive in what was once an emerging market. His ability to hone in on what his customers want and deliver time and again made his product not only desired but coveted.
This season was about the versatility of the clothing itself. How to interchange pieces from one look to another and wearing them in new ways. One model wore a short sleeve sweatshirt over and sport coat with shorts and sneakers. Nike of course. Another wore sweatpants with a knit turtleneck and sport coat. Elliot gave his following multiple new ways to wear this season's new aesthetic or ideas on how to match previous season with current and new. Either way John Elliot wants to dominate your closet and chances are he just might.
Photos by BLKLN Clothing / Video by ADDY Media.