Ovadia & Sons

OVADIA & SONS Spring/Summer 2018



Spring/Summer 2018

It's familiar territory for a designer to share with us the the inspiration behind their latest work.  For brothers Shimon and Ariel Ovadia of Ovadia & Sons,  each season has been a lesson in the rich urban history that helped shape them and their brand.  For Spring/Summer 2018, the designers set the stage by taking us back to the late nineties when they worked at their father's children's clothing company spending their days loading and unloading pallets on the docks.  A time when LL Cool J was still sporting Kangol buckets hats, rap battles still took place in front of corner bodegas and the streets were buzzing with creative inspiration. 

This season the designers presented a collection that was heavy in knits and outwear. It was a colorful display filled with animal embellishments, relaxed silhouettes, and their signature check board prints.  From shoes to leather motorcycle jackets and a full cashmere overcoat, check-board it told a strong story in itself.  The duo also collaborated on black and white sketch art inspired prints with the Russian collective Interesni Kazki.  The collection had a more optimistic tone than previous collections.  From the lighter color palette to the playful usage of embellishments and prints.  A welcomed new direction for the brand.


Photos by BLKLN Clothing and courtesy of Ovadia & Sons.



Ovadia & Sons

Fall/Winter 2017

For Fall/Winter 2017 twin brothers Shimon and Ariel Ovadia, of Ovadia & Sons, took us back to their childhood in Israel to give us a lesson in smart street wear.  Their father a professional soccer player and former solider, gave the designers plenty of influence this season as J Balvin, Fabolous, Troye Sivan and Neiman Marcus' Ken Downing watched from front row.  The designers completed the sensory experience with their new smokey scent wafting through the space, soon to be available.

Center: Singer, Troye Sivan.

Center: Singer, Troye Sivan.

The collection was filled with color and textural combinations and featured new color variations of their signature checker board print seen on accessories and tees.  The first look set the tone of the collection.  A bright yellow jersey that read Ovadia & Sons in Hebrew paired with camouflage pants.  This street conscious style has become gained momentum over the last few season for its relaxed vibe, wear-ability and season-less nature. 

This season was heavy in knit and outerwear.  Silk bombers staying on trend and black and white shearling Sherpa jackets made bold statements.  We fell in love with the tone on tone cheetah print safari coats seen in black and beige.  Another highlight was a pink wool top coat and woven cheetah separates that carried over from Spring.   I had a chance to view the collection and talk to the designers the next day when I popped into their Soho store and it was as exciting to see in person as it was to watch walking down the runway.  


Photos by BLKLN Clothing / Video courtesy of FF Channel.

Front Row: POV

Ever wondered what its like to sit front row at some of NYFW:Men's most exciting shows? The glamour and excitement, amazing new collections, gorgeous models and celebrities! Well we've got you covered. Get a taste of that front row life with video from Robert Geller, Carlos Campos, Ovadia & Sons and Rochambeau. If this fashion feast doesn't wet your appetite then you are not ready!

Jim Duran

Shaun White sitting front row at Robert Geller.

Shaun White sitting front row at Robert Geller.

Pictured above: Shaun White front row at Robert Geller.

Photo and video by BLKLN Clothing