Kanye West debuted his collection for Yeezy Season 4 on Wednesday, Sept 7th. West unofficially kicked off New York Fashion Week with nothing short of a bang. But it wasn't the glory filled fireworks he might have been hoping for. To date, Kanye has kept us on our toes waiting until the last minute to provide show details and so far this has worked for the Yeezy brand. Season 4 was broadcast live, with models standing on a lush green lawn on New York's Roosevelt Island where West continued to deliver muted separates, neutral bodysuits and oversized jackets paired with sneakers and heels. The models revealing the “multicultural” image he sought at his open-casting call just days before. However, due to the lack of proper planning and execution the show took a stumble and has found itself caught in a barrage of backlash from fans and critics.
The insufficient organization lead to the absence of much needed EMS when several models fainted while standing in the unusual heat on the park lawn. Ill fitting shoes and broken heels presented themselves as a major problem just moments before the show started and during the show as one model chose to remove hers mid-runway. At the end of the show, models were exhausted, security was loose, and fans and critics were left unimpressed.
While the line continues to have a safe apparel target, Kanye's money-maker shoe line needs to be refocused. Adidas has made it known publicly that they did not produce any of the heels for the Yeezy collection. A Yeezy spokesperson released a statement ensuring the high level of quality control testing the heels will go through prior to production. But has the damage already been done?
So what did Yeezy Season 4 teach us? That proper preparation and respect for the industries general standards can aid in producing a better show. Like most of the readers of this article, we love Yeezy and understand its influence. BUT, if Kanye wants to continue to pursue fashion and be taken seriously, he needs to understand that above fame and celebrity we appreciate and respect a thoughtful, well-executed show rather than one thrown together haphazardly for publicity and glory. As fans we are all rooting for you Kanye, but we just deserve a little more than what you've been delivering. The same conceptualization and execution that goes into your concert performances that you so kill it on, should go into your collections and runways shows.
Images provided by Kanye West/ Yeezy